NIDEK Distributors Converge in Japan

Hauppauge, NY – The three U.S. distributors of the optical, ophthalmic and diagnostic products engineered by NIDEK Co. Ltd. recently met with the Japan-based company’s executive management team in Gamagori, Japan to develop strategies for better leveraging their collective brand strength and presenting a more unified front.

NIDEK Inc., Marco Ophthalmic and Santinelli International are the U.S. innovator partner leaders of NIDEK Co. Ltd.’s ophthalmic and surgical products, diagnostic products, and lens edging products, respectively.

For decades, NIDEK Co. Ltd. has earned a strong reputation of innovation, quality and value. Likewise, NIDEK Inc., Marco Ophthalmic and Santinelli International have secured equally strong reputations for personalized product representation, professionalism, technical expertise and strong customer satisfaction. As a result, the three U.S. innovator partners have each long held the highest market share in their individual sectors.

Yet much of the U.S. market may be unaware of the fact that all three represent NIDEK equipment and offer their clients the same level of quality products and customer support. A major goal of these meetings was to determine the best way to communicate this message and explore synergies that will benefit their respective customers.

The trip was also an opportunity for the three companies to pay homage to NIDEK Co. Ltd.’s founder and Chairman, Mr. Hideo Ozawa, who passed away on June 16, 2009.  They reflected on the many memories, contributions and accomplishments of this remarkable man. Simultaneously, the companies bonded together to forge ahead and work with the new NIDEK management team in an effort to continue combined global domination of the industry.

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For more information, please contact Barbara S. Wagner at: bwagner@santinelli.com or (800) 644-EDGE, extension 349.